Markus Caspari

Markus Caspari is Managing Partner Digital Innovation & Transformation at dentsu. His focus as a leader and consultant is the strategic, holistic perspective on global digital marketing platforms and the associated trends – such as AI – as well as the resulting consequences for the transformation of companies and business models. He specializes in Retail Media & E-Commerce, Social Media, Search, Programmatic Advertising and in particular the implications of AI for these areas and marketing as a whole. He is particularly passionate about holistic, data-driven digital marketing planning that considers branding and performance aspects in a holistic strategy. He is seasoned keynote speaker and publishes strategic analyses and opinion pieces across both leading German marketing industry publications and top-tier national media. In addition, he lectures on marketing at universities, including Darmstadt University of Applied Sciences (1. Performance Marketing. 2. Social Media), IHK Darmstadt (Marketing & Trends) and DHBW Mannheim & Stuttgart (Retail Media, Amazon Advertising & Artificial Intelligence).