DEX23 PROGRAMM
Presented by
Das Programm der DEX23 CONFERENCE wird laufend ergänzt – schauen Sie regelmässig vorbei und abonnieren Sie den DEX Newsletter!
| Red Stage | Blue Stage | Yellow Stage | Green Stage | |
|---|---|---|---|---|
| 08:00 - 08:15 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 |
| 08:15 - 08:30 | ||||
| 08:30 - 08:45 | ||||
| 08:45 - 09:00 | ||||
| 09:00 - 09:15 | ||||
| 09:15 - 09:30 | ||||
| 09:30 - 09:45 | Begrüssung durch Moderator Frank Puscher IAB Switzerland 09:30 - 09:35 Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland Remo Baumeler, audienzz Stefan Wagner, Goldbach Audience Roger Baur, Ringier Advertising 09:35 - 09:45 | Begrüssung durch Moderator Frank Puscher IAB Switzerland
09:30 - 09:35 Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland Remo Baumeler, audienzz Stefan Wagner, Goldbach Audience Roger Baur, Ringier Advertising 09:35 - 09:45 | Begrüssung durch Moderator Frank Puscher IAB Switzerland 09:30 - 09:35 Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland Remo Baumeler, audienzz Stefan Wagner, Goldbach Audience Roger Baur, Ringier Advertising 09:35 - 09:45 | Begrüssung durch Moderator Frank Puscher IAB Switzerland
09:30 - 09:35 Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland Remo Baumeler, audienzz Stefan Wagner, Goldbach Audience Roger Baur, Ringier Advertising 09:35 - 09:45 |
| 09:45 - 10:00 | Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder Ringier 09:45 - 10:20 | Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder Ringier 09:45 - 10:20 | Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder Ringier 09:45 - 10:20 | Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder Ringier 09:45 - 10:20 |
| 10:00 - 10:15 | ||||
| 10:15 - 10:30 | ||||
| 10:30 - 10:45 | EXKLUSIVE BEKANNTGABE 10:30 - 10:55 | EXKLUSIVE BEKANNTGABE 10:30 - 10:55 | EXKLUSIVE BEKANNTGABE 10:30 - 10:55 | EXKLUSIVE BEKANNTGABE 10:30 - 10:55 |
| 10:45 - 11:00 | ||||
| 11:00 - 11:15 | Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan RAWR by Webrepublic 11:00 - 11:25 | Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan RAWR by Webrepublic 11:00 - 11:25 Begrüssung durch Moderator Blue Stage Arndt Groth 11:25 - 11:30 | Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan RAWR by Webrepublic 11:00 - 11:25 | Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan RAWR by Webrepublic 11:00 - 11:25 |
| 11:15 - 11:30 | ||||
| 11:30 - 11:45 | Keynote: Wie sich die Werbewelt im Zeitalter von generativer KI transformiert Marius Rausch Microsoft 11:30 - 11:55 | Keynote: Trillion Dollar Global Ad Industry Undergoing Digital Transformation Dave Morgan Simulmedia 11:30 - 11:55 | Workshop: Das Erfolgsduo: Contextual Targeting x Fullscreen Branding Nora Chapero, Tino Burkhalter audienzz 11:30 - 11:50 Workshop: Alloy? Lösung für die 3rd Party Cookieless und Identity Future. Alexandre Merk Ringier Advertising Michael Beer Ringier Global Tech & Data 11:55 - 12:15 | Workshop: A data clean room lookalike activation story Ines Feltscher, Goldbach Next Juan Baron, Decentriq Florian Grützner, Postfinance 11:30 - 11:50 Workshop: Connect Responsible: Carbon Footprint & Attention Simon Keller Teads 11:55 - 12:15 |
| 11:45 - 12:00 | ||||
| 12:00 - 12:15 | Keynote: Digital Services Act – Bedeutung für die Digital Marketing Branche der Schweiz Dr. iur. Sarah Bischof VISCHER Rechtsanwälte 12:00 - 12:25 | Keynote: AI enhanced TV Streaming: Implications for Digital Marketing. Bea Knecht Zattoo 12:00 - 12:25 | ||
| 12:15 - 12:30 | Workshop: 3 Jahre Attention Unit – was haben wir soweit gelernt? Annunziata Passarello, Minh Vuong EssenceMediacom 12:20 - 12:40 | Workshop: Reduce Carbon Emissions in Programmatic Campaigns Fabrice Lalive, Sam Lutz Drop8 AG 12:20 - 12:40 | ||
| 12:30 - 12:45 | Masterclass: Impact of Generative AI on Campaign Planning: What We've Learned So Far? Marko Matejcic EssenceMediacom 12:30 - 12:55 LUNCHBREAK 12:55 - 13:55 | Fireside Chat: Digital TV Martin Radelfinger, IAB
Switzerland Bea Knecht, Zattoo Dave Morgan, Simulmedia 12:30 - 12:55 LUNCHBREAK 12:55 - 13:55 | ||
| 12:45 - 13:00 | Workshop: Evolution im Werbeökosystem: Instrumente zur Zielgruppenerreichung in der Post-Cookie-Ära Uidá Santos Microsoft 12:45 - 13:05 Workshop: Vom Klick zum Kauf: Die Bedeutung von Online-Kanälen als Startpunkt der Customer Journey Juan-Pablo Schmid Bring! Labs 13:10 - 13:30 | Workshop: Digital-first Mediastrategie – Erfolg trotz Tracking-Limitationen Joël Meier Webrepublic 12:45 - 13:05 Workshop: Attention: It’s what happens when ads work Jan Philipp Hinrichs IAS Integral Ad Science 13:10 - 13:30 | ||
| 13:00 - 13:15 | ||||
| 13:15 - 13:30 | ||||
| 13:30 - 13:45 | LUNCHBREAK 13:30 - 14:25 | LUNCHBREAK 13:30 - 14:25 | ||
| 13:45 - 14:00 | ||||
| 14:00 - 14:15 | Masterclass: Markenwerbung und Angebotskommunikation zum Zeitpunkt der Einkaufsplanung: Eine Wirksamkeitsanalyse Michel Rahm Bring! Labs 14:00 - 14:25 | Masterclass: Fit für die Post-Cookie-Ära – so geht‘s nächstes Jahr erfolgreich weiter Alwin Viereck United Internet Media 14:00 - 14:25 | ||
| 14:15 - 14:30 | ||||
| 14:30 - 14:45 | Masterclass: Brand Lift, Brand Safety, Attention und Contextual - wie packe ich alles in eine Kampagne Mareike Hofer | Heineken Switzerland Bastian Sarott | Teads 14:30 - 14:55 | Masterclass: Marketing in the AI era – the transformation of your lifetime – don't be left out! Dr. Bernd Fauser Google 14:30 - 14:55 | Workshop: Explore Native – Mit Native Advertising die Performance steigern Markus Frank Netgrowth | Taboola 14:30 - 14:50 Workshop: Multichannel Mediabooking im Self Service – Vor- und Nachteile im praktischen Einsatz Andi Hess Goldbach neXT / Adunit 14:55 - 15:15 | Workshop: Ringier Advertising – Im Banne des Sports Silvio Heid Ringier Advertising 14:30 - 14:50 Workshop: Innovatives Native Advertising für mehr Leads und verbesserte Performance Patricia Tschumi audienzz 14:55 - 15:15 |
| 14:45 - 15:00 | ||||
| 15:00 - 15:15 | Keynote: Man kann Generative AI nicht überschätzen – Der Wandel in der Content-Produktion ist in vollem Gange Frank Puscher Speakersdelight 15:00 - 15:25 | Masterclass: Attention Measurement in Programmatic Advertising Fabrice Lalive, Sam Lutz Drop8 AG 15:00 - 15:25 | ||
| 15:15 - 15:30 | Workshop: Warum auch Werbekunden und Agenturen von einem optimalen Publisher Ad-Stack profitieren! Tim Marach, Ringier Advertising Timm Bernhardt, Google 15:20 - 15:40 | Workshop: Brandformance und der Push durch Commerce Media Alwin Viereck United Internet Media 15:20 - 15:40 | ||
| 15:30 - 15:45 | Masterclass: The Key to Successful User Engagement Sandro Albin Capture Media 15:30 - 15:55 | Masterclass: fraud0 - AI based Ad Verification Jana-Constanze Krahforst Digital Ad Trust | fraud0 15:30 - 15:55 | ||
| 15:45 - 16:00 | Workshop: Unleash the Power of Programmatic Advertising with Microsoft Audiences exclusively in Invest Yasin Korkmaz Microsoft 15:45 - 16:05 Workshop: Unlock Your Audience: Create Cookieless, Programmatic Deals in 60 Seconds Nadia Baldelli C Wire 16:10 - 16:30 | Workshop: Realtime Behavior Optimization – wie man von Micro Conversions zu echten Leads kommt Michel Mariani Capture Media 15:45 - 16:05 Workshop: Zuverlässigkeit von Online-Werbung – von Ad Fraud bis Sichtbarkeit Daniel Hünebeck Digital Ad Trust Switzerland Roman Soom Webrepublic 16:10 - 16:30 | ||
| 16:00 - 16:15 | Keynote: IAB Europe Sustainability Initiatives Update Dimitri Beis IAB Europe 16:00 - 16:25 | Keynote: Raus aus der Blase. Dirk Freytag BVDW 16:00 - 16:25 | ||
| 16:15 - 16:30 | ||||
| 16:30 - 16:45 | Panel: Sustainability in Advertising: A Contradiction? Dimitris Beis, IAB Europe Anne Coghlan, Scope3 Alexander Horrolt, Goldbach neXT Beat Krebs, Omnicom Media Group Laura Monselice, GroupM Frank Puscher, Moderation 16:30 - 16:55 | Panel: Daten im Spannungsfeld von Wirtschaft und Gesellschaft Dirk Freytag, BVDW Alwin Viereck, United Internet Media Rui de Freitas, C Wire Moderation: René Plug, IAB Switzerland 16:30 - 16:55 | Workshop: Digital Audio – steigende Nutzung, grosse Werberelevanz Siri Fischer, IGEM Interessengemeinschaft Elektronische Medien Nicolas Peggs, Swiss Radioworld 16:35 - 16:55 | Workshop: The Future of Contextual Advertising in the Post Third Party Cookie Era Fritz Strobl ShowHeroes 16:35 - 16:55 |
| 16:45 - 17:00 | ||||
| 17:00 - 17:15 | Verabschiedung durch Moderator / IAB Frank Puscher Martin Radelfinger IAB Switzerland 17:00 - 17:05 LAUNCH NETWORKING EVENT 17:10 - 20:00 | Verabschiedung durch Moderator / IAB Frank Puscher Martin Radelfinger IAB Switzerland 17:00 - 17:05 LAUNCH NETWORKING EVENT 17:10 - 20:00 | Verabschiedung durch Moderator / IAB Frank Puscher Martin Radelfinger IAB Switzerland 17:00 - 17:05 LAUNCH NETWORKING EVENT 17:10 - 20:00 | Verabschiedung durch Moderator / IAB Frank Puscher Martin Radelfinger IAB Switzerland 17:00 - 17:05 LAUNCH NETWORKING EVENT 17:10 - 20:00 |
| 17:15 - 17:30 | ||||
| 17:30 - 17:45 | ||||
| 17:45 - 18:00 | ||||
| 18:00 - 18:15 | ||||
| 18:15 - 18:30 | ||||
| 18:30 - 18:45 | ||||
| 18:45 - 19:00 | ||||
| 19:00 - 19:15 | ||||
| 19:15 - 19:30 | ||||
| 19:30 - 19:45 | ||||
| 19:45 - 20:00 | ||||
| 20:00 - 20:15 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:01 |
Red Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Begrüssung durch Moderator Frank Puscher · IAB Switzerland09:30 - 09:35
-
Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland
Remo Baumeler, audienzz
Stefan Wagner, Goldbach Audience
Roger Baur, Ringier Advertising09:35 - 09:45 -
Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder · Ringier09:45 - 10:20
-
EXKLUSIVE BEKANNTGABE10:30 - 10:55
-
Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan · RAWR by Webrepublic11:00 - 11:25
-
Keynote: Wie sich die Werbewelt im Zeitalter von generativer KI transformiert Marius Rausch · Microsoft11:30 - 11:55
-
Keynote: Digital Services Act – Bedeutung für die Digital Marketing Branche der Schweiz Dr. iur. Sarah Bischof · VISCHER Rechtsanwälte12:00 - 12:25
-
Masterclass: Impact of Generative AI on Campaign Planning: What We've Learned So Far? · Marko Matejcic
EssenceMediacom12:30 - 12:55 -
LUNCHBREAK12:55 - 13:55
-
Masterclass: Markenwerbung und Angebotskommunikation zum Zeitpunkt der Einkaufsplanung: Eine Wirksamkeitsanalyse Michel Rahm · Bring! Labs14:00 - 14:25
-
Masterclass: Brand Lift, Brand Safety, Attention und Contextual - wie packe ich alles in eine Kampagne Mareike Hofer | Heineken Switzerland · Bastian Sarott | Teads14:30 - 14:55
-
Keynote: Man kann Generative AI nicht überschätzen – Der Wandel in der Content-Produktion ist in vollem Gange Frank Puscher · Speakersdelight15:00 - 15:25
-
Masterclass: The Key to Successful User Engagement Sandro Albin · Capture Media15:30 - 15:55
-
Keynote: IAB Europe Sustainability Initiatives Update · Dimitri Beis
IAB Europe16:00 - 16:25 -
Panel: Sustainability in Advertising: A Contradiction? · Dimitris Beis, IAB Europe
Anne Coghlan, Scope3
Alexander Horrolt, Goldbach neXT
Beat Krebs, Omnicom Media Group
Laura Monselice, GroupM
Frank Puscher, Moderation16:30 - 16:55 -
Verabschiedung durch Moderator / IAB Frank Puscher
Martin Radelfinger · IAB Switzerland17:00 - 17:05 -
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Blue Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Begrüssung durch Moderator Frank Puscher · IAB Switzerland09:30 - 09:35
-
Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland
Remo Baumeler, audienzz
Stefan Wagner, Goldbach Audience
Roger Baur, Ringier Advertising09:35 - 09:45 -
Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder · Ringier09:45 - 10:20
-
EXKLUSIVE BEKANNTGABE10:30 - 10:55
-
Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan · RAWR by Webrepublic11:00 - 11:25
-
Begrüssung durch Moderator Blue Stage Arndt Groth11:25 - 11:30
-
Keynote: Trillion Dollar Global Ad Industry Undergoing Digital Transformation · Dave Morgan
Simulmedia11:30 - 11:55 -
Keynote: AI enhanced TV Streaming: Implications for Digital Marketing. Bea Knecht · Zattoo12:00 - 12:25
-
Fireside Chat: Digital TV · Martin Radelfinger, IAB Switzerland
Bea Knecht, Zattoo
Dave Morgan, Simulmedia12:30 - 12:55 -
LUNCHBREAK12:55 - 13:55
-
Masterclass: Fit für die Post-Cookie-Ära – so geht‘s nächstes Jahr erfolgreich weiter Alwin Viereck · United Internet Media14:00 - 14:25
-
Masterclass: Marketing in the AI era – the transformation of your lifetime – don't be left out! Dr. Bernd Fauser · Google14:30 - 14:55
-
Masterclass: Attention Measurement in Programmatic Advertising Fabrice Lalive, Sam Lutz · Drop8 AG15:00 - 15:25
-
Masterclass: fraud0 - AI based Ad Verification Jana-Constanze Krahforst · Digital Ad Trust | fraud015:30 - 15:55
-
Keynote: Raus aus der Blase. Dirk Freytag · BVDW16:00 - 16:25
-
Panel: Daten im Spannungsfeld von Wirtschaft und Gesellschaft Dirk Freytag, BVDW
Alwin Viereck, United Internet Media
Rui de Freitas, C Wire
Moderation: René Plug, IAB Switzerland16:30 - 16:55 -
Verabschiedung durch Moderator / IAB Frank Puscher
Martin Radelfinger · IAB Switzerland17:00 - 17:05 -
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Yellow Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Begrüssung durch Moderator Frank Puscher · IAB Switzerland09:30 - 09:35
-
Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland
Remo Baumeler, audienzz
Stefan Wagner, Goldbach Audience
Roger Baur, Ringier Advertising09:35 - 09:45 -
Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder · Ringier09:45 - 10:20
-
EXKLUSIVE BEKANNTGABE10:30 - 10:55
-
Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan · RAWR by Webrepublic11:00 - 11:25
-
Workshop: Das Erfolgsduo: Contextual Targeting x Fullscreen Branding
Nora Chapero, Tino Burkhalter · audienzz11:30 - 11:50 -
Workshop: Alloy? Lösung für die 3rd Party Cookieless und Identity Future. Alexandre Merk
Ringier Advertising · Michael Beer
Ringier Global Tech & Data11:55 - 12:15 -
Workshop: 3 Jahre Attention Unit – was haben wir soweit gelernt? Annunziata Passarello, Minh Vuong · EssenceMediacom12:20 - 12:40
-
Workshop: Evolution im Werbeökosystem: Instrumente zur Zielgruppenerreichung in der Post-Cookie-Ära Uidá Santos · Microsoft12:45 - 13:05
-
Workshop: Vom Klick zum Kauf: Die Bedeutung von Online-Kanälen als Startpunkt der Customer Journey Juan-Pablo Schmid · Bring! Labs13:10 - 13:30
-
LUNCHBREAK13:30 - 14:25
-
Workshop: Explore Native – Mit Native Advertising die Performance steigern Markus Frank · Netgrowth | Taboola14:30 - 14:50
-
Workshop: Multichannel Mediabooking im Self Service – Vor- und Nachteile im praktischen Einsatz Andi Hess · Goldbach neXT / Adunit14:55 - 15:15
-
Workshop: Warum auch Werbekunden und Agenturen von einem optimalen Publisher Ad-Stack profitieren! Tim Marach, Ringier Advertising · Timm Bernhardt, Google15:20 - 15:40
-
Workshop: Unleash the Power of Programmatic Advertising with Microsoft Audiences exclusively in Invest Yasin Korkmaz · Microsoft15:45 - 16:05
-
Workshop: Unlock Your Audience: Create Cookieless, Programmatic Deals in 60 Seconds
Nadia Baldelli · C Wire16:10 - 16:30 -
Workshop: Digital Audio – steigende Nutzung, grosse Werberelevanz Siri Fischer, IGEM Interessengemeinschaft Elektronische Medien · Nicolas Peggs, Swiss Radioworld16:35 - 16:55
-
Verabschiedung durch Moderator / IAB Frank Puscher
Martin Radelfinger · IAB Switzerland17:00 - 17:05 -
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Green Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Begrüssung durch Moderator Frank Puscher · IAB Switzerland09:30 - 09:35
-
Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland
Remo Baumeler, audienzz
Stefan Wagner, Goldbach Audience
Roger Baur, Ringier Advertising09:35 - 09:45 -
Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder · Ringier09:45 - 10:20
-
EXKLUSIVE BEKANNTGABE10:30 - 10:55
-
Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan · RAWR by Webrepublic11:00 - 11:25
-
Workshop: A data clean room lookalike activation story Ines Feltscher, Goldbach Next
Juan Baron, Decentriq
Florian Grützner, Postfinance11:30 - 11:50 -
Workshop: Connect Responsible: Carbon Footprint & Attention
Simon Keller · Teads11:55 - 12:15 -
Workshop: Reduce Carbon Emissions in Programmatic Campaigns Fabrice Lalive, Sam Lutz · Drop8 AG12:20 - 12:40
-
Workshop: Digital-first Mediastrategie – Erfolg trotz Tracking-Limitationen
Joël Meier · Webrepublic12:45 - 13:05 -
Workshop: Attention: It’s what happens when ads work
Jan Philipp Hinrichs · IAS Integral Ad Science13:10 - 13:30 -
LUNCHBREAK13:30 - 14:25
-
Workshop: Ringier Advertising – Im Banne des Sports Silvio Heid · Ringier Advertising14:30 - 14:50
-
Workshop: Innovatives Native Advertising für mehr Leads und verbesserte Performance Patricia Tschumi · audienzz14:55 - 15:15
-
Workshop: Brandformance und der Push durch Commerce Media Alwin Viereck · United Internet Media15:20 - 15:40
-
Workshop: Realtime Behavior Optimization – wie man von Micro Conversions zu echten Leads kommt
Michel Mariani · Capture Media15:45 - 16:05 -
Workshop: Zuverlässigkeit von Online-Werbung – von Ad Fraud bis Sichtbarkeit Daniel Hünebeck
Digital Ad Trust Switzerland · Roman Soom
Webrepublic16:10 - 16:30 -
Workshop: The Future of Contextual Advertising in the Post Third Party Cookie Era Fritz Strobl · ShowHeroes16:35 - 16:55
-
Verabschiedung durch Moderator / IAB Frank Puscher
Martin Radelfinger · IAB Switzerland17:00 - 17:05 -
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:01
| Red Stage | Blue Stage | Yellow Stage | Green Stage | |
|---|---|---|---|---|
| 08:00 - 08:15 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 |
| 08:15 - 08:30 | ||||
| 08:30 - 08:45 | ||||
| 08:45 - 09:00 | ||||
| 09:00 - 09:15 | ||||
| 09:15 - 09:30 | ||||
| 09:30 - 09:45 | Begrüssung durch Moderator Frank Puscher IAB Switzerland
09:30 - 09:35 Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland Remo Baumeler, audienzz Stefan Wagner, Goldbach Audience Roger Baur, Ringier Advertising 09:35 - 09:45 | |||
| 09:45 - 10:00 | Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder Ringier 09:45 - 10:20 | |||
| 10:00 - 10:15 | ||||
| 10:15 - 10:30 | ||||
| 10:30 - 10:45 | EXKLUSIVE BEKANNTGABE 10:30 - 10:55 | |||
| 10:45 - 11:00 | ||||
| 11:00 - 11:15 | Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan RAWR by Webrepublic 11:00 - 11:25 Begrüssung durch Moderator Blue Stage Arndt Groth 11:25 - 11:30 | |||
| 11:15 - 11:30 | ||||
| 11:30 - 11:45 | Keynote: Trillion Dollar Global Ad Industry Undergoing Digital Transformation Dave Morgan Simulmedia 11:30 - 11:55 | |||
| 11:45 - 12:00 | ||||
| 12:00 - 12:15 | Keynote: AI enhanced TV Streaming: Implications for Digital Marketing. Bea Knecht Zattoo 12:00 - 12:25 | |||
| 12:15 - 12:30 | ||||
| 12:30 - 12:45 | Fireside Chat: Digital TV Martin Radelfinger, IAB
Switzerland Bea Knecht, Zattoo Dave Morgan, Simulmedia 12:30 - 12:55 LUNCHBREAK 12:55 - 13:55 | |||
| 12:45 - 13:00 | LUNCHBREAK 12:55 - 13:55 | |||
| 13:00 - 13:15 | ||||
| 13:15 - 13:30 | ||||
| 13:30 - 13:45 | LUNCHBREAK 13:30 - 14:25 | LUNCHBREAK 13:30 - 14:25 | ||
| 13:45 - 14:00 | ||||
| 14:00 - 14:15 | Masterclass: Fit für die Post-Cookie-Ära – so geht‘s nächstes Jahr erfolgreich weiter Alwin Viereck United Internet Media 14:00 - 14:25 | |||
| 14:15 - 14:30 | ||||
| 14:30 - 14:45 | Masterclass: Marketing in the AI era – the transformation of your lifetime – don't be left out! Dr. Bernd Fauser Google 14:30 - 14:55 | |||
| 14:45 - 15:00 | ||||
| 15:00 - 15:15 | Masterclass: Attention Measurement in Programmatic Advertising Fabrice Lalive, Sam Lutz Drop8 AG 15:00 - 15:25 | |||
| 15:15 - 15:30 | ||||
| 15:30 - 15:45 | Masterclass: fraud0 - AI based Ad Verification Jana-Constanze Krahforst Digital Ad Trust | fraud0 15:30 - 15:55 | |||
| 15:45 - 16:00 | ||||
| 16:00 - 16:15 | Keynote: Raus aus der Blase. Dirk Freytag BVDW 16:00 - 16:25 | |||
| 16:15 - 16:30 | ||||
| 16:30 - 16:45 | Panel: Daten im Spannungsfeld von Wirtschaft und Gesellschaft Dirk Freytag, BVDW Alwin Viereck, United Internet Media Rui de Freitas, C Wire Moderation: René Plug, IAB Switzerland 16:30 - 16:55 | |||
| 16:45 - 17:00 | ||||
| 17:00 - 17:15 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | Verabschiedung durch Moderator / IAB Frank Puscher Martin Radelfinger IAB Switzerland 17:00 - 17:05 LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 |
| 17:15 - 17:30 | ||||
| 17:30 - 17:45 | ||||
| 17:45 - 18:00 | ||||
| 18:00 - 18:15 | ||||
| 18:15 - 18:30 | ||||
| 18:30 - 18:45 | ||||
| 18:45 - 19:00 | ||||
| 19:00 - 19:15 | ||||
| 19:15 - 19:30 | ||||
| 19:30 - 19:45 | ||||
| 19:45 - 20:00 | ||||
| 20:00 - 20:15 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:01 |
Red Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK12:55 - 13:55
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Blue Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Begrüssung durch Moderator Frank Puscher · IAB Switzerland09:30 - 09:35
-
Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland
Remo Baumeler, audienzz
Stefan Wagner, Goldbach Audience
Roger Baur, Ringier Advertising09:35 - 09:45 -
Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder · Ringier09:45 - 10:20
-
EXKLUSIVE BEKANNTGABE10:30 - 10:55
-
Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan · RAWR by Webrepublic11:00 - 11:25
-
Begrüssung durch Moderator Blue Stage Arndt Groth11:25 - 11:30
-
Keynote: Trillion Dollar Global Ad Industry Undergoing Digital Transformation · Dave Morgan
Simulmedia11:30 - 11:55 -
Keynote: AI enhanced TV Streaming: Implications for Digital Marketing. Bea Knecht · Zattoo12:00 - 12:25
-
Fireside Chat: Digital TV · Martin Radelfinger, IAB Switzerland
Bea Knecht, Zattoo
Dave Morgan, Simulmedia12:30 - 12:55 -
LUNCHBREAK12:55 - 13:55
-
Masterclass: Fit für die Post-Cookie-Ära – so geht‘s nächstes Jahr erfolgreich weiter Alwin Viereck · United Internet Media14:00 - 14:25
-
Masterclass: Marketing in the AI era – the transformation of your lifetime – don't be left out! Dr. Bernd Fauser · Google14:30 - 14:55
-
Masterclass: Attention Measurement in Programmatic Advertising Fabrice Lalive, Sam Lutz · Drop8 AG15:00 - 15:25
-
Masterclass: fraud0 - AI based Ad Verification Jana-Constanze Krahforst · Digital Ad Trust | fraud015:30 - 15:55
-
Keynote: Raus aus der Blase. Dirk Freytag · BVDW16:00 - 16:25
-
Panel: Daten im Spannungsfeld von Wirtschaft und Gesellschaft Dirk Freytag, BVDW
Alwin Viereck, United Internet Media
Rui de Freitas, C Wire
Moderation: René Plug, IAB Switzerland16:30 - 16:55 -
Verabschiedung durch Moderator / IAB Frank Puscher
Martin Radelfinger · IAB Switzerland17:00 - 17:05 -
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Yellow Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK13:30 - 14:25
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Green Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK13:30 - 14:25
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:01
| Red Stage | Blue Stage | Yellow Stage | Green Stage | |
|---|---|---|---|---|
| 08:00 - 08:15 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 |
| 08:15 - 08:30 | ||||
| 08:30 - 08:45 | ||||
| 08:45 - 09:00 | ||||
| 09:00 - 09:15 | ||||
| 09:15 - 09:30 | ||||
| 09:30 - 09:45 | Begrüssung durch Moderator Frank Puscher IAB Switzerland
09:30 - 09:35 Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland Remo Baumeler, audienzz Stefan Wagner, Goldbach Audience Roger Baur, Ringier Advertising 09:35 - 09:45 | |||
| 09:45 - 10:00 | Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder Ringier 09:45 - 10:20 | |||
| 10:00 - 10:15 | ||||
| 10:15 - 10:30 | ||||
| 10:30 - 10:45 | EXKLUSIVE BEKANNTGABE 10:30 - 10:55 | |||
| 10:45 - 11:00 | ||||
| 11:00 - 11:15 | Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan RAWR by Webrepublic 11:00 - 11:25 | |||
| 11:15 - 11:30 | ||||
| 11:30 - 11:45 | Workshop: A data clean room lookalike activation story Ines Feltscher, Goldbach Next Juan Baron, Decentriq Florian Grützner, Postfinance 11:30 - 11:50 Workshop: Connect Responsible: Carbon Footprint & Attention Simon Keller Teads 11:55 - 12:15 | |||
| 11:45 - 12:00 | ||||
| 12:00 - 12:15 | ||||
| 12:15 - 12:30 | Workshop: Reduce Carbon Emissions in Programmatic Campaigns Fabrice Lalive, Sam Lutz Drop8 AG 12:20 - 12:40 | |||
| 12:30 - 12:45 | ||||
| 12:45 - 13:00 | LUNCHBREAK 12:55 - 13:55 | LUNCHBREAK 12:55 - 13:55 | Workshop: Digital-first Mediastrategie – Erfolg trotz Tracking-Limitationen Joël Meier Webrepublic 12:45 - 13:05 Workshop: Attention: It’s what happens when ads work Jan Philipp Hinrichs IAS Integral Ad Science 13:10 - 13:30 | |
| 13:00 - 13:15 | ||||
| 13:15 - 13:30 | ||||
| 13:30 - 13:45 | LUNCHBREAK 13:30 - 14:25 | LUNCHBREAK 13:30 - 14:25 | ||
| 13:45 - 14:00 | ||||
| 14:00 - 14:15 | ||||
| 14:15 - 14:30 | ||||
| 14:30 - 14:45 | Workshop: Ringier Advertising – Im Banne des Sports Silvio Heid Ringier Advertising 14:30 - 14:50 Workshop: Innovatives Native Advertising für mehr Leads und verbesserte Performance Patricia Tschumi audienzz 14:55 - 15:15 | |||
| 14:45 - 15:00 | ||||
| 15:00 - 15:15 | ||||
| 15:15 - 15:30 | Workshop: Brandformance und der Push durch Commerce Media Alwin Viereck United Internet Media 15:20 - 15:40 | |||
| 15:30 - 15:45 | ||||
| 15:45 - 16:00 | Workshop: Realtime Behavior Optimization – wie man von Micro Conversions zu echten Leads kommt Michel Mariani Capture Media 15:45 - 16:05 | |||
| 16:00 - 16:15 | ||||
| 16:30 - 16:45 | Workshop: The Future of Contextual Advertising in the Post Third Party Cookie Era Fritz Strobl ShowHeroes 16:35 - 16:55 | |||
| 16:45 - 17:00 | ||||
| 17:00 - 17:15 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | Verabschiedung durch Moderator / IAB Frank Puscher Martin Radelfinger IAB Switzerland 17:00 - 17:05 LAUNCH NETWORKING EVENT 17:10 - 20:00 |
| 17:15 - 17:30 | ||||
| 17:30 - 17:45 | ||||
| 17:45 - 18:00 | ||||
| 18:00 - 18:15 | ||||
| 18:15 - 18:30 | ||||
| 18:30 - 18:45 | ||||
| 18:45 - 19:00 | ||||
| 19:00 - 19:15 | ||||
| 19:15 - 19:30 | ||||
| 19:30 - 19:45 | ||||
| 19:45 - 20:00 | ||||
| 20:00 - 20:15 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:01 |
Red Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK12:55 - 13:55
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Blue Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK12:55 - 13:55
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Yellow Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK13:30 - 14:25
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Green Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Begrüssung durch Moderator Frank Puscher · IAB Switzerland09:30 - 09:35
-
Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland
Remo Baumeler, audienzz
Stefan Wagner, Goldbach Audience
Roger Baur, Ringier Advertising09:35 - 09:45 -
Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder · Ringier09:45 - 10:20
-
EXKLUSIVE BEKANNTGABE10:30 - 10:55
-
Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan · RAWR by Webrepublic11:00 - 11:25
-
Workshop: A data clean room lookalike activation story Ines Feltscher, Goldbach Next
Juan Baron, Decentriq
Florian Grützner, Postfinance11:30 - 11:50 -
Workshop: Connect Responsible: Carbon Footprint & Attention
Simon Keller · Teads11:55 - 12:15 -
Workshop: Reduce Carbon Emissions in Programmatic Campaigns Fabrice Lalive, Sam Lutz · Drop8 AG12:20 - 12:40
-
Workshop: Digital-first Mediastrategie – Erfolg trotz Tracking-Limitationen
Joël Meier · Webrepublic12:45 - 13:05 -
Workshop: Attention: It’s what happens when ads work
Jan Philipp Hinrichs · IAS Integral Ad Science13:10 - 13:30 -
LUNCHBREAK13:30 - 14:25
-
Workshop: Ringier Advertising – Im Banne des Sports Silvio Heid · Ringier Advertising14:30 - 14:50
-
Workshop: Innovatives Native Advertising für mehr Leads und verbesserte Performance Patricia Tschumi · audienzz14:55 - 15:15
-
Workshop: Brandformance und der Push durch Commerce Media Alwin Viereck · United Internet Media15:20 - 15:40
-
Workshop: Realtime Behavior Optimization – wie man von Micro Conversions zu echten Leads kommt
Michel Mariani · Capture Media15:45 - 16:05 -
Workshop: The Future of Contextual Advertising in the Post Third Party Cookie Era Fritz Strobl · ShowHeroes16:35 - 16:55
-
Verabschiedung durch Moderator / IAB Frank Puscher
Martin Radelfinger · IAB Switzerland17:00 - 17:05 -
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:01
| Red Stage | Blue Stage | Yellow Stage | Green Stage | |
|---|---|---|---|---|
| 08:00 - 08:15 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 |
| 08:15 - 08:30 | ||||
| 08:30 - 08:45 | ||||
| 08:45 - 09:00 | ||||
| 09:00 - 09:15 | ||||
| 09:15 - 09:30 | ||||
| 09:30 - 09:45 | Begrüssung durch Moderator Frank Puscher IAB Switzerland 09:30 - 09:35 Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland Remo Baumeler, audienzz Stefan Wagner, Goldbach Audience Roger Baur, Ringier Advertising 09:35 - 09:45 | |||
| 09:45 - 10:00 | Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder Ringier 09:45 - 10:20 | |||
| 10:00 - 10:15 | ||||
| 10:15 - 10:30 | ||||
| 10:30 - 10:45 | EXKLUSIVE BEKANNTGABE 10:30 - 10:55 | |||
| 10:45 - 11:00 | ||||
| 11:00 - 11:15 | Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan RAWR by Webrepublic 11:00 - 11:25 | |||
| 11:15 - 11:30 | ||||
| 11:30 - 11:45 | Keynote: Wie sich die Werbewelt im Zeitalter von generativer KI transformiert Marius Rausch Microsoft 11:30 - 11:55 | |||
| 11:45 - 12:00 | ||||
| 12:00 - 12:15 | Keynote: Digital Services Act – Bedeutung für die Digital Marketing Branche der Schweiz Dr. iur. Sarah Bischof VISCHER Rechtsanwälte 12:00 - 12:25 | Keynote: AI enhanced TV Streaming: Implications for Digital Marketing. Bea Knecht Zattoo 12:00 - 12:25 | ||
| 12:15 - 12:30 | ||||
| 12:30 - 12:45 | Masterclass: Impact of Generative AI on Campaign Planning: What We've Learned So Far? Marko Matejcic EssenceMediacom 12:30 - 12:55 LUNCHBREAK 12:55 - 13:55 | |||
| 12:45 - 13:00 | LUNCHBREAK 12:55 - 13:55 | |||
| 13:00 - 13:15 | ||||
| 13:15 - 13:30 | ||||
| 13:30 - 13:45 | LUNCHBREAK 13:30 - 14:25 | LUNCHBREAK 13:30 - 14:25 | ||
| 13:45 - 14:00 | ||||
| 14:00 - 14:15 | Masterclass: Markenwerbung und Angebotskommunikation zum Zeitpunkt der Einkaufsplanung: Eine Wirksamkeitsanalyse Michel Rahm Bring! Labs 14:00 - 14:25 | |||
| 14:15 - 14:30 | ||||
| 14:30 - 14:45 | Masterclass: Brand Lift, Brand Safety, Attention und Contextual - wie packe ich alles in eine Kampagne Mareike Hofer | Heineken Switzerland Bastian Sarott | Teads 14:30 - 14:55 | |||
| 14:45 - 15:00 | ||||
| 15:00 - 15:15 | Keynote: Man kann Generative AI nicht überschätzen – Der Wandel in der Content-Produktion ist in vollem Gange Frank Puscher Speakersdelight 15:00 - 15:25 | |||
| 15:15 - 15:30 | ||||
| 15:30 - 15:45 | Masterclass: The Key to Successful User Engagement Sandro Albin Capture Media 15:30 - 15:55 | |||
| 15:45 - 16:00 | ||||
| 16:00 - 16:15 | Keynote: IAB Europe Sustainability Initiatives Update Dimitri Beis IAB Europe 16:00 - 16:25 | |||
| 16:15 - 16:30 | ||||
| 16:30 - 16:45 | Panel: Sustainability in Advertising: A Contradiction? Dimitris Beis, IAB Europe Anne Coghlan, Scope3 Alexander Horrolt, Goldbach neXT Beat Krebs, Omnicom Media Group Laura Monselice, GroupM Frank Puscher, Moderation 16:30 - 16:55 | |||
| 16:45 - 17:00 | ||||
| 17:00 - 17:15 | Verabschiedung durch Moderator / IAB Frank Puscher Martin Radelfinger IAB Switzerland 17:00 - 17:05 LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 |
| 17:15 - 17:30 | ||||
| 17:30 - 17:45 | ||||
| 17:45 - 18:00 | ||||
| 18:00 - 18:15 | ||||
| 18:15 - 18:30 | ||||
| 18:30 - 18:45 | ||||
| 18:45 - 19:00 | ||||
| 19:00 - 19:15 | ||||
| 19:15 - 19:30 | ||||
| 19:30 - 19:45 | ||||
| 19:45 - 20:00 | ||||
| 20:00 - 20:15 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:01 |
Red Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Begrüssung durch Moderator Frank Puscher · IAB Switzerland09:30 - 09:35
-
Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland
Remo Baumeler, audienzz
Stefan Wagner, Goldbach Audience
Roger Baur, Ringier Advertising09:35 - 09:45 -
Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder · Ringier09:45 - 10:20
-
EXKLUSIVE BEKANNTGABE10:30 - 10:55
-
Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan · RAWR by Webrepublic11:00 - 11:25
-
Keynote: Wie sich die Werbewelt im Zeitalter von generativer KI transformiert Marius Rausch · Microsoft11:30 - 11:55
-
Keynote: Digital Services Act – Bedeutung für die Digital Marketing Branche der Schweiz Dr. iur. Sarah Bischof · VISCHER Rechtsanwälte12:00 - 12:25
-
Masterclass: Impact of Generative AI on Campaign Planning: What We've Learned So Far? · Marko Matejcic
EssenceMediacom12:30 - 12:55 -
LUNCHBREAK12:55 - 13:55
-
Masterclass: Markenwerbung und Angebotskommunikation zum Zeitpunkt der Einkaufsplanung: Eine Wirksamkeitsanalyse Michel Rahm · Bring! Labs14:00 - 14:25
-
Masterclass: Brand Lift, Brand Safety, Attention und Contextual - wie packe ich alles in eine Kampagne Mareike Hofer | Heineken Switzerland · Bastian Sarott | Teads14:30 - 14:55
-
Keynote: Man kann Generative AI nicht überschätzen – Der Wandel in der Content-Produktion ist in vollem Gange Frank Puscher · Speakersdelight15:00 - 15:25
-
Masterclass: The Key to Successful User Engagement Sandro Albin · Capture Media15:30 - 15:55
-
Keynote: IAB Europe Sustainability Initiatives Update · Dimitri Beis
IAB Europe16:00 - 16:25 -
Panel: Sustainability in Advertising: A Contradiction? · Dimitris Beis, IAB Europe
Anne Coghlan, Scope3
Alexander Horrolt, Goldbach neXT
Beat Krebs, Omnicom Media Group
Laura Monselice, GroupM
Frank Puscher, Moderation16:30 - 16:55 -
Verabschiedung durch Moderator / IAB Frank Puscher
Martin Radelfinger · IAB Switzerland17:00 - 17:05 -
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Blue Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Keynote: AI enhanced TV Streaming: Implications for Digital Marketing. Bea Knecht · Zattoo12:00 - 12:25
-
LUNCHBREAK12:55 - 13:55
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Yellow Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK13:30 - 14:25
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Green Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK13:30 - 14:25
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:01
| Red Stage | Blue Stage | Yellow Stage | Green Stage | |
|---|---|---|---|---|
| 08:00 - 08:15 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 | EINLASS: KAFFEE & GIPFELI 08:00 - 09:30 |
| 08:15 - 08:30 | ||||
| 08:30 - 08:45 | ||||
| 08:45 - 09:00 | ||||
| 09:00 - 09:15 | ||||
| 09:15 - 09:30 | ||||
| 09:30 - 09:45 | Begrüssung durch Moderator Frank Puscher IAB Switzerland 09:30 - 09:35 Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland Remo Baumeler, audienzz Stefan Wagner, Goldbach Audience Roger Baur, Ringier Advertising 09:35 - 09:45 | |||
| 09:45 - 10:00 | Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder Ringier 09:45 - 10:20 | |||
| 10:00 - 10:15 | ||||
| 10:15 - 10:30 | ||||
| 10:30 - 10:45 | EXKLUSIVE BEKANNTGABE 10:30 - 10:55 | |||
| 10:45 - 11:00 | ||||
| 11:00 - 11:15 | Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan RAWR by Webrepublic 11:00 - 11:25 | |||
| 11:15 - 11:30 | ||||
| 11:30 - 11:45 | Workshop: Das Erfolgsduo: Contextual Targeting x Fullscreen Branding Nora Chapero, Tino Burkhalter audienzz 11:30 - 11:50 Workshop: Alloy? Lösung für die 3rd Party Cookieless und Identity Future. Alexandre Merk Ringier Advertising Michael Beer Ringier Global Tech & Data 11:55 - 12:15 | |||
| 11:45 - 12:00 | ||||
| 12:00 - 12:15 | ||||
| 12:15 - 12:30 | Workshop: 3 Jahre Attention Unit – was haben wir soweit gelernt? Annunziata Passarello, Minh Vuong EssenceMediacom 12:20 - 12:40 | |||
| 12:30 - 12:45 | ||||
| 12:45 - 13:00 | LUNCHBREAK 12:55 - 13:55 | LUNCHBREAK 12:55 - 13:55 | Workshop: Evolution im Werbeökosystem: Instrumente zur Zielgruppenerreichung in der Post-Cookie-Ära Uidá Santos Microsoft 12:45 - 13:05 Workshop: Vom Klick zum Kauf: Die Bedeutung von Online-Kanälen als Startpunkt der Customer Journey Juan-Pablo Schmid Bring! Labs 13:10 - 13:30 | |
| 13:00 - 13:15 | ||||
| 13:15 - 13:30 | ||||
| 13:30 - 13:45 | LUNCHBREAK 13:30 - 14:25 | LUNCHBREAK 13:30 - 14:25 | ||
| 13:45 - 14:00 | ||||
| 14:00 - 14:15 | ||||
| 14:15 - 14:30 | ||||
| 14:30 - 14:45 | Workshop: Explore Native – Mit Native Advertising die Performance steigern Markus Frank Netgrowth | Taboola 14:30 - 14:50 Workshop: Multichannel Mediabooking im Self Service – Vor- und Nachteile im praktischen Einsatz Andi Hess Goldbach neXT / Adunit 14:55 - 15:15 | |||
| 14:45 - 15:00 | ||||
| 15:00 - 15:15 | ||||
| 15:15 - 15:30 | Workshop: Warum auch Werbekunden und Agenturen von einem optimalen Publisher Ad-Stack profitieren! Tim Marach, Ringier Advertising Timm Bernhardt, Google 15:20 - 15:40 | |||
| 15:30 - 15:45 | ||||
| 15:45 - 16:00 | Workshop: Unleash the Power of Programmatic Advertising with Microsoft Audiences exclusively in Invest Yasin Korkmaz Microsoft 15:45 - 16:05 Workshop: Unlock Your Audience: Create Cookieless, Programmatic Deals in 60 Seconds Nadia Baldelli C Wire 16:10 - 16:30 | |||
| 16:00 - 16:15 | Workshop: Zuverlässigkeit von Online-Werbung – von Ad Fraud bis Sichtbarkeit Daniel Hünebeck Digital Ad Trust Switzerland Roman Soom Webrepublic 16:10 - 16:30 | |||
| 16:15 - 16:30 | ||||
| 16:30 - 16:45 | Workshop: Digital Audio – steigende Nutzung, grosse Werberelevanz Siri Fischer, IGEM Interessengemeinschaft Elektronische Medien Nicolas Peggs, Swiss Radioworld 16:35 - 16:55 | |||
| 16:45 - 17:00 | ||||
| 17:00 - 17:15 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 | Verabschiedung durch Moderator / IAB Frank Puscher Martin Radelfinger IAB Switzerland 17:00 - 17:05 LAUNCH NETWORKING EVENT 17:10 - 20:00 | LAUNCH NETWORKING EVENT 17:10 - 20:00 |
| 17:15 - 17:30 | ||||
| 17:30 - 17:45 | ||||
| 17:45 - 18:00 | ||||
| 18:00 - 18:15 | ||||
| 18:15 - 18:30 | ||||
| 18:30 - 18:45 | ||||
| 18:45 - 19:00 | ||||
| 19:00 - 19:15 | ||||
| 19:15 - 19:30 | ||||
| 19:30 - 19:45 | ||||
| 19:45 - 20:00 | ||||
| 20:00 - 20:15 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:00 | END OF DEX23 CONFERENCE 20:00 - 20:01 |
Red Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK12:55 - 13:55
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Blue Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
LUNCHBREAK12:55 - 13:55
-
LAUNCH NETWORKING EVENT17:10 - 20:00
-
END OF DEX23 CONFERENCE20:00 - 20:00
Yellow Stage
-
EINLASS: KAFFEE & GIPFELI08:00 - 09:30
-
Begrüssung durch Moderator Frank Puscher · IAB Switzerland09:30 - 09:35
-
Begrüssung zur DEX23 CONFERENCE Martin Radelfinger, IAB Switzerland
Remo Baumeler, audienzz
Stefan Wagner, Goldbach Audience
Roger Baur, Ringier Advertising09:35 - 09:45 -
Opening Keynote: From Digital Transformation to Transformation of Digital Marc Walder · Ringier09:45 - 10:20
-
EXKLUSIVE BEKANNTGABE10:30 - 10:55
-
Keynote: Sponsoring im Digitalen Zeitalter: Die Digitale Evolution im Sponsoring Tom Hanan · RAWR by Webrepublic11:00 - 11:25
-
Workshop: Das Erfolgsduo: Contextual Targeting x Fullscreen Branding
Nora Chapero, Tino Burkhalter · audienzz11:30 - 11:50 -
Workshop: Alloy? Lösung für die 3rd Party Cookieless und Identity Future. Alexandre Merk
Ringier Advertising · Michael Beer
Ringier Global Tech & Data11:55 - 12:15 -
Workshop: 3 Jahre Attention Unit – was haben wir soweit gelernt? Annunziata Passarello, Minh Vuong · EssenceMediacom12:20 - 12:40
-
Workshop: Evolution im Werbeökosystem: Instrumente zur Zielgruppenerreichung in der Post-Cookie-Ära Uidá Santos · Microsoft12:45 - 13:05
-
Workshop: Vom Klick zum Kauf: Die Bedeutung von Online-Kanälen als Startpunkt der Customer Journey Juan-Pablo Schmid · Bring! Labs13:10 - 13:30
-
LUNCHBREAK13:30 - 14:25
-
Workshop: Explore Native – Mit Native Advertising die Performance steigern Markus Frank · Netgrowth | Taboola14:30 - 14:50
-
Workshop: Multichannel Mediabooking im Self Service – Vor- und Nachteile im praktischen Einsatz Andi Hess · Goldbach neXT / Adunit14:55 - 15:15
-
Workshop: Warum auch Werbekunden und Agenturen von einem optimalen Publisher Ad-Stack profitieren! Tim Marach, Ringier Advertising · Timm Bernhardt, Google15:20 - 15:40
-
Workshop: Unleash the Power of Programmatic Advertising with Microsoft Audiences exclusively in Invest Yasin Korkmaz · Microsoft15:45 - 16:05
-
Workshop: Unlock Your Audience: Create Cookieless, Programmatic Deals in 60 Seconds
Nadia Baldelli · C Wire16:10 - 16:30 -
Workshop: Digital Audio – steigende Nutzung, grosse Werberelevanz Siri Fischer, IGEM Interessengemeinschaft Elektronische Medien · Nicolas Peggs, Swiss Radioworld16:35 - 16:55
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Verabschiedung durch Moderator / IAB Frank Puscher
Martin Radelfinger · IAB Switzerland17:00 - 17:05 -
LAUNCH NETWORKING EVENT17:10 - 20:00
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END OF DEX23 CONFERENCE20:00 - 20:00
Green Stage
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EINLASS: KAFFEE & GIPFELI08:00 - 09:30
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LUNCHBREAK13:30 - 14:25
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Workshop: Zuverlässigkeit von Online-Werbung – von Ad Fraud bis Sichtbarkeit Daniel Hünebeck
Digital Ad Trust Switzerland · Roman Soom
Webrepublic16:10 - 16:30 -
LAUNCH NETWORKING EVENT17:10 - 20:00
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END OF DEX23 CONFERENCE20:00 - 20:01
No events available!
